Global Augmented & Virtual Reality Market was valued at USD 12.36 Billion in the year 2019. Global Augmented & Virtual Reality Market is further estimated to grow at a CAGR of 54.91% from 2019 to reach USD 170.84 Billion by the year 2025. North America region holds the highest market share in 2019 whereas Asia Pacific region is considered as the fastest growing market in the forecasted period. At the country level, U.S. was the biggest market in 2019 and it is projected to grow at a steady pace in the coming years.
Alphabet (Google) Inc. (U.S), Apple Inc. (U.S), Microsoft Corporation (U.S) are some of the major players in the Augmented & Virtual Reality Market. Rising research and development costs for product innovations to address varying demand of the end users are driving this market. Similarly, organic growth strategies adopted by most of Tier 1 and Tier 2 companies in last few years is also gaining popularity.
Growing usage of AR/VR in the healthcare industry
The high cost of investments
Losing experience to actual real-world reality
Rising expenditure on the infrastructural investments in AR/VR industry
AR and VR may pose a cyber threat issue in the un-secure environment
The Software Components holds the highest market share with highest CAGR during the forecast period 2019 2025. The growth is mostly attributed to the changing user experiences and rising new product launches.
On the other hand, Head Mounted Display for Augmented and Virtual Reality Market is projected to grow at the highest CAGR of XX% during the year 2019-2025. Head Mounted Display has the largest application base and it is widely used in medical and e-commerce.
Key Benefits for Stakeholders
Augmented & Virtual Reality product Manufacturers, Distributors, and Retailers
Raw material suppliers
Research and Consulting organization
Technology Standards Organizations, Forums, Alliances and Associations
Regulatory bodies, policy actors, and consumers.
Augmented Reality Technology:
Marker-Based Augmented Reality
Markerless Augmented Reality
Virtual Reality Technology:
Semi-Immersive & Fully-Immersive Technologies
Augmented Reality Hardware Component
Augmented Reality Software Component
Virtual Reality Hardware Component
Virtual Reality Software Component
Augmented Reality Devices:
Head Mounted Display
Head up Display
Virtual Reality Devices:
Projector & Display Wall
Head Mounted Display (HMD)
Gesture Control Device
Augmented Reality Applications:
Aerospace & Defense
Virtual Reality Applications:
Key Market Players
Microsoft Corporation (US)
Samsung Electronics Co., Ltd. (South Korea)
Qualcomm Inc. (US)
Alphabet (Google), Inc. (US)
Apple Inc. (US)
NVIDIA Corporation (US)
(A brief overview of another 13 companies is also provided)
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