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Augmented & Virtual Reality Market by Technology (Augmented Reality, Virtual Reality), by Component (Augmented Reality, Virtual Reality) and by Device (Augmented Reality, Virtual Reality) Global Opportunity Analysis and Industry Forecast, 2019-2025

  • Category:ICT & Media
  • Published on:06 February, 2019
  • Pages:120
  • Formats:    
  • Report Code: HMI - 745618
  • Publisher:Genesis Market Insights

Overview

Global Augmented & Virtual Reality Market was valued at USD 12.36 Billion in the year 2019. Global Augmented & Virtual Reality Market is further estimated to grow at a CAGR of 54.91% from 2019 to reach USD 170.84 Billion by the year 2025. North America region holds the highest market share in 2019 whereas Asia Pacific region is considered as the fastest growing market in the forecasted period. At the country level, U.S. was the biggest market in 2019 and it is projected to grow at a steady pace in the coming years.

Alphabet (Google) Inc. (U.S), Apple Inc. (U.S), Microsoft Corporation (U.S) are some of the major players in the Augmented & Virtual Reality Market. Rising research and development costs for product innovations to address varying demand of the end users are driving this market. Similarly, organic growth strategies adopted by most of Tier 1 and Tier 2 companies in last few years is also gaining popularity.

Drivers:

Growing usage of AR/VR in the healthcare industry

Restraints:

The high cost of investments

Losing experience to actual real-world reality

Opportunities:

Rising expenditure on the infrastructural investments in AR/VR industry

Challenges:

AR and VR may pose a cyber threat issue in the un-secure environment

The Software Components holds the highest market share with highest CAGR during the forecast period 2019 2025. The growth is mostly attributed to the changing user experiences and rising new product launches.

On the other hand, Head Mounted Display for Augmented and Virtual Reality Market is projected to grow at the highest CAGR of XX% during the year 2019-2025. Head Mounted Display has the largest application base and it is widely used in medical and e-commerce.

Key Benefits for Stakeholders

Augmented & Virtual Reality product Manufacturers, Distributors, and Retailers

Raw material suppliers

Research and Consulting organization

Technology Standards Organizations, Forums, Alliances and Associations

End-use industries

Regulatory bodies, policy actors, and consumers.

By Technology

Augmented Reality Technology:

Marker-Based Augmented Reality

Markerless Augmented Reality

Virtual Reality Technology:

Semi-Immersive & Fully-Immersive Technologies

Non-Immersive Technology

By Component

Augmented Reality:

Augmented Reality Hardware Component

Augmented Reality Software Component

Virtual Reality:

Virtual Reality Hardware Component

Virtual Reality Software Component

By Device

Augmented Reality Devices:

Head Mounted Display

Handheld Device

Head up Display

Virtual Reality Devices:

Projector & Display Wall

Head Mounted Display (HMD)

Gesture Control Device

By Application

Augmented Reality Applications:

Aerospace & Defense

Consumer

Commercial

Medical Verticals

Others

Virtual Reality Applications:

Commercial

Consumer

Medical

Industrial

By Region

North America

Europe

Asia-Pacific

ROW

Key Market Players

Microsoft Corporation (US)

Samsung Electronics Co., Ltd. (South Korea)

Qualcomm Inc. (US)

Alphabet (Google), Inc. (US)

Apple Inc. (US)

NVIDIA Corporation (US)

(A brief overview of another 13 companies is also provided)

Research Methodology:

Genesis Market Insights follows in-depth Research Methodology focused on reducing deviation in the collected data. GMI offers the most precise evaluations and projection for the market numbers. GMI engages following Market Engineering techniques ?

Raw Market Data is collected and compared with the Existing in-house Data on a broad front.
Both Bottom-Up and Top-Down approaches are analyzed for segmenting and estimating measurable aspects of the market.
To avoid bias, we filter the collected data collected from authenticated sources.
GMI has a well proven Statistical Modeling System for estimates and forecasts.
Further, the report findings are validated with the Industry Expert Panel on face to face or telephonic interviews.
Panelists are approached from Leading Enterprises across the value chain including manufacturers, suppliers, technology providers, domain experts and buyers so as to validate a thorough and balanced market overview.
Detailed customization is also available for you. Further, if the report listed above does not meet your key requirements. Our customized research report will analytically cover the required market information you need which will help you to plan your business decisions.


  • Analysis and forecasts at the global, regional and national levels of the research market; Provide insight into the major countries / regions this industry is blooming and identify regions that have not yet been developed

  • Segment-level analysis by shielding type, thermal application, and application, along with market size predictions and estimates, detail key areas of industrial growth.

  • Identify key market drivers, constraints, opportunities and challenges (DROCs) and their impact on changing market dynamics

  • Study of the effects of exogenous and endogenous factors affecting the global market; Among the macro-environmental factors shown in the extensive PESTLE analysis include demographics, economics and politics.

  • We use Porter's five force analysis to analyze competitive levels and business strategy development to study microenvironmental factors that determine the overall profitability of an industry.

  • A list of key market participants with a portfolio of products to study and maintain the market environment, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview

  • Competitive topographic analysis listing mergers, acquisitions, and collaborations in the field, along with major company new product launches, comparative financial research, and recent developments in the market

  • Summary omitting entire reports to help decision makers quickly become familiar with background information, concise analysis, and key conclusions

  • Professionally devise analyst overviews with investment opportunities to provide a strong financial foundation in the market for both individuals and organizations

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